Reality needed a little work.
A stage is a rectangle until somebody gives it an imagination. For Guidewire, the physical show and its digital world became one experience: light, performance and screen content sharing the same cue.
- The experience
- Guidewire Developer Summit
- The interplay
- Live performance and animated screen environments
- The work shown
- Stage photography and live performance
The screen joined the performance.
The visual world extended across the stage, placing the performers inside the story. Choreographed movement and digital sequences worked together, with scale and timing carrying the idea into the room.
One experience. Several moving parts.
Evenflow designed the experience, with Skunkworks as the execution partner. The photographs show the relationship between the stage, light, screen content and live audience.
