Annual Brew 2026

A proper change of scene.

Who: AB InBev
Where: Bangalore · Office & Byg Brewski
What: Experience design · Event branding · Live production
On display: Event photography & sizzle

The evening, in motion.Open the final sizzleGoogle Drive · Opens in a new tab

From conversations at the office to a night of live performances at Byg Brewski, Annual Brew 2026 brought AB InBev’s people together across two very different settings. The shared identity travelled with them, from the town hall backdrop to the stage, photo moments and crowd.

The occasion: AB InBev Annual Brew 2026
The experience: Two days, from the office to the evening celebration
The work shown: Final event photographs and the Day 2 sizzle

The office joined in.

A branded backdrop, conversations with colleagues and a room full of familiar faces gave the first day its own character. The photographs capture both the setting and the people taking part.

Then the evening changed gear.

At Byg Brewski, the visual identity moved into a live show: illuminated stage graphics, performers, lights and moments around the venue. The celebration extended well beyond the stage.

Annual Brew branded backdrop and screen set up inside the AB InBev office — Day 1 / A familiar place, with a different energy.

A participant speaking into a microphone during the office gathering — Day 1 / The people in the room.

Guests at the red Annual Brew photo backdrop with illuminated event branding — Day 2 / A moment before the music.

An illuminated costume performer greeting guests beside the venue entrance — Day 2 / A welcome with a little extra voltage.

Guests cheering and raising their hands during the Annual Brew evening celebration — Day 2 / The crowd had plans of its own.

A live performer in front of colourful screen graphics at Annual Brew — Day 2 / The evening finds its rhythm.

A smiling participant listening during the office programme — Day 1 / More than a name on the guest list.

Stage lights and fireworks over the Annual Brew evening show — Day 2 / A different kind of overhead lighting.

Next up / SpotDraft

The office joined in.

Then the evening changed gear.

Contracts, without the chaos ↗